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Web Survey Bibliography

Title E-mail Subject Lines and Their Effect on Web Survey Viewing and Response
Source Social Science Computer Review, 23, 3, pp. 380-387
Year 2005
Access date 26.07.2005
Abstract

This article investigates the effect of e-mail subject lines on survey viewing and survey response. Using two samples of students (low involvement with the survey sponsor and high involvement with the survey sponsor), the authors tested a variety of combinations of subject lines: the reason for the e-mail contact (survey), the sponsor of the e-mail (Liberal Arts University), a plea for help (request for assistance), and a blank subject line. The authors found a modest effect of subject line for the low-involvement sample, with blank subject lines yielding the highest response.

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Journal (abstract)

Year of publication2005
Bibliographic typeJournal article
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Web survey bibliography - 2005 (76)

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